Multi Family Fitness and Industry Trends with RMS Fitness Head of Commercial Sales Steve Heitzer

In episode 9 of Fix Your Gym, Adam Niffen welcomes Steve Heitzer, Head of Commercial Sales and Amenity Design at RMS Fitness. Steve shares insights into their focus on the multifamily industry, highlighting the unique needs and concerns of this market segment. They discuss the company's expertise in fitness equipment service and sales, and their commitment to become the go-to resource for multifamily fitness solutions. 

Tune in to gain expert knowledge on fitness equipment in the multifamily industry.

TIMESTAMPS

[00:02:34] Pandemic Pet Project.

[00:05:01] Multifamily Fitness Amenities Trends.

[00:07:25] Functional Fitness Equipment.

[00:16:09] Challenges in Large Installs.

[00:20:05] Mounting and Installation Challenges.

[00:25:27] Octane True Fitness Acquisition.

[00:32:22] Challenges in Merging Service and Sales.

[00:36:07] Exciting New Developments Coming.

In this episode, Adam Niffen and Steve Heitzer discuss the impact of the pandemic on the fitness industry and how it led to a growth in the focus on health and fitness. They mentioned the emergence of new technologies and a transformation happening in the multifamily industry regarding fitness amenities.

Furthermore, Adam and Steve emphasize that his growth has also influenced the development of fitness amenities in multifamily buildings, with a shift towards more comprehensive and well-equipped facilities.

QUOTES

• "RMS fitness repair, maintain, sell fitness equipment is what we do. But we do kind of have a niche that we operate in as far as the multifamily industry. We found that they have specific needs and specific concerns that kind of set them apart from other places with fitness equipment in them. And because of that, we've decided to really lean into that and try to become the best resource for them that we can be." - Steve Heitzer
• “I want to be more something tangible, something real with my hands, which is why I got originally kind of enticed by the service side of the business. But now, working to create these real spaces and seeing that finished product of these fitness centers is really rewarding for me, and I've appreciated that a lot.” - Steve Heitzer
• “That's something I really try to pride myself on is like, I don't ever want my client to feel like they have to choose between two bad options. It's something I really try to avoid. I want them to be feeling like they always have a good choice to make.” - Steve Heitzer
• “Having some adaptability and being able to solve unique problems on the fly and deal with companies like ours sometimes can be a pain in the butt if you're a sales company and stock companies where you know, we're always like, ‘Hey, man, we got to get this done.’ ‘We got to get to the next install.’” - Adam Niffen

SOCIAL MEDIA LINKS

Adam Niffen

LinkedIn: https://www.linkedin.com/in/adam-niffen-6baba7170/

Steve Heitzer

LinkedIn: https://www.linkedin.com/in/steve-heitzer-a1562b196/

WEBSITE

Stride Fitness Solutions: https://stridefitnesssolutions.com/

RMS Fitness: https://www.rmsfitness.com/

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